The 10th anniversary international arms exhibition Russia Arms Expo 2015 will be held in Nizhny Tagil on September 9-12 - on the eve of the Tanker's Day and in the year of the 70th anniversary of the victory in World War II. Traditionally, the exhibition will bring together the largest players in the arms market for a comprehensive discussion and display of the most advanced models of military equipment. It is reported that the exhibition Russia Arms Expo 2015 will be a record-breaking display of a variety of military developments.
The tenth international exhibition of arms, military equipment and ammunition RAE-2015 promises to be the largest display of the most modern developments of both domestic and foreign military-industrial complex. At the same time, this year the exhibition is reaching a new level of media coverage. The exhibition in Nizhny Tagil is held every two years. In 2013, this exhibition was visited by delegations from 45 different countries, including more than 400 leading specialists and top managers of foreign defense enterprises.
This exhibition is rightfully one of the leading arms exhibitions in the world. Since 1999, the number of exhibits at the exhibition has grown to approximately 2,500, and 50 different countries have presented their developments at the exhibition. In 2013, the exhibition was attended by 20,943 people, including 467 foreign guests in the delegation of 40 countries. The demonstration site of the Russia Arms Expo 2015 exhibition has no analogues in the world: it is a single complex with a length of approximately 50 kilometers and a width of 1.5 kilometers, it accommodates tracks for armored vehicles (2775 meters) and automobile equipment (2425 meters), obstacle tracks, a waterdrome, shooting range, runways, and firing positions.
In 2015, this Ural exhibition of weapons and military equipment will be advertised using mascots - fantastic cyborg animals on which samples of modern Russian weapons were installed. They will form the basis of the corporate identity of the event and become the personification of the updated branding of the exhibition. As Alexey Zharich, Deputy General Director of Uralvagonzavod, who oversees the exhibition, told reporters, this additional branding will become just one of the many media features of the upcoming exhibition, which seeks to develop not only as a business salon, but also as a full-fledged military show.
The video broadcast of the demonstration program of the exhibition will be carried out by the Panorama company, which was created to show the Olympic Games in Sochi, said Alexey Zharich. Therefore, the picture from the exhibition will be at the level of "good sports competitions". At the same time, the military show from Nizhny Tagil will be broadcast not only by federal television channels (as expected, it will be “Russia HD” and “Russia 24”), but also domestic Internet giants. Thus, broadcasts from the exhibition can be seen on the main page of the popular Mail. Ru service. According to Zharich, “practically the entire Russian Internet” will be able to see the exhibition in this way. According to him, the exhibition is also supported by one of the top Russian publications Lenta.ru, where a special heading RAE-2015 was created, this heading will cover all the news related to the exhibition. “For us, this is another significant step into the Internet space,” Zharich told reporters.
The demonstration program of the exhibition, which includes maneuvers and firing of military equipment, will be reduced to 40-50 minutes this year. At the same time, the organizers promise that thanks to the installation of new stands and huge broadcast screens, ordinary viewers will be able to watch what is happening as well as those who have purchased tickets for VIP seats. On large screens, among other things, what is happening in the cabins of military equipment, as well as footage from unmanned aerial vehicles, will be broadcast. Among other media innovations of the popular exhibition - the publication of its own magazine (they have become a tradition for international military salons), as well as the appearance of an "official chronometer of the exhibition" (the "Raketa" watch, which became the Ural know-how). The cost of tickets for the exhibition has already been determined. An entrance ticket on the days of a business visit to the exhibition (September 9-10) costs 900 rubles. The entrance ticket on the days of mass visits (September 11-12) is 350 rubles. Entrance ticket to stands A and B to watch the demo program (only for September 11-12) - 500 rubles, to stand E - 300 rubles. Entrance to the exhibition area and viewing of exhibition expositions without visiting demonstration programs for children under the age of 14 accompanied by adults is free.
This year, about 40 countries will take part in the exhibition, Andrei Sobolev, Minister of Foreign Economic Relations of the Sverdlovsk Region, told reporters about this. According to him, Italy, Mexico and Korea will take part in the exhibition for the first time. At the same time, some countries refused to exhibit at Russia Arms Expo 2015 due to sanctions, the organizers of the exhibition admit, but the international business program of the event is expected to be very rich due to government events in the field of military-technical cooperation (including with Azerbaijan and Turkmenistan). The exhibition will be attended by at least 116 companies, which will present 60 samples of military and special equipment.
Currently, RAE does not pay off as a commercial event in terms of selling exhibition space, as the organizers of the exhibition admit. According to Zharich, in 2013 the exhibition was so successful that already in 2015 its organizers hoped to reach a new level and make it commercially successful. However, these plans were hampered by the deterioration of relations with the West and the imposed sanctions. Now the exhibition expects to go “plus” in 2017-2019. At the same time, according to Alexei Zharich, from the point of view of concluding contracts and selling military equipment, Uralvagonzavod pays for its expenses for the exhibition. “We have our own selfish interests, this is not just window dressing,” Zharich noted, recalling that UVZ is currently executing export contracts for $ 3 billion, and many of these contracts were concluded following the results of last year's RAE. At the same time, according to the organizers, the cost of holding the exhibition in 2015 will amount to 150-160 million rubles.
Russian journalists also had questions about the fate of the exhibition in light of the current promotion of other army exhibition events, for example, the Army 2015 forum that took place recently in the Moscow region. According to Alexei Zharich, Russia Arms Expo occupies its own niche and will not compete with the last forum. According to him, "Army 2015" is a good patriotic event that told citizens about the relationship between the army, society and the country. This event is complemented by three main military saloons - aviation (MAKS salon), armored (RAE in Nizhny Tagil) and naval (in St. Petersburg). According to Zharich, RAE is primarily a business and industrial event aimed at implementing business processes, and the Army Forum is a big show organized for the public.
According to TASS, more than 10 thousand square meters have already been booked for the exposition of the RAE-2015 arms exhibition. Anatoly Kitsura, General Director of the operator of the Business Dialogue exhibition, told TASS journalists about this. Earlier, the organizing committee of the exhibition has already specified that 116 companies from various countries of the world are waiting in Nizhny Tagil. “At the moment, 8, 4 thousand square meters of outdoor areas and 2, 3 thousand square meters of closed areas, located in the exhibition pavilions, have been booked, taking into account the exposition of the equipment of the scientific and production corporation Uralvagonzavod.
According to Anatoly Kitsura, 60 units of various equipment will be presented at the open exhibition areas. There are plans to show the latest combat platform "Armata" at the exhibition. Alexey Zharich, Deputy General Director of Uralvagonzavod, spoke about this earlier. According to him, the possibility of demonstration at the "Armata" exhibition depends on the decision of the RF Ministry of Defense. It is the military who will decide in which version the new Russian combat platform will be presented at the weapons exhibition. Perhaps it will be shown “in the aquarium,” that is, behind glass and will be fenced off from visitors. Zharich hopes that the issue of demonstrating this platform at the exhibition will be resolved by September. At the same time, he stressed that UVZ, when demonstrating military equipment at the exhibition, focuses on export samples, and "Armata" is not intended for export sales. Therefore, in this matter, you should maintain a balance, and not step on your heels. At the same time, Uralvagonzavod understands that the demonstration at the Armata exhibition will attract additional attention to RAE, therefore they expect a positive solution to this issue.
